Branding Identity

Gas & Electric

Identity design, Gas & Electric are a video production company who specialise in music videos, as well as representing Directors.

The identity attempts to represent the impossible: a gas flame in an electric lightbulb - a metaphor for 'visual energy'.

Multiple Icons were designed to represent different areas of the business. I also designed and built the original Flash based interactive websites, as well as the current design.

The design process featured in the Rockport Publishing book 'Logo Savvy', scroll down to see the idenity in detail.