Bibendum
Branding Wine
Multiple Label Designs
El Cobrero - Chile
Packaging design: I designed many, many wine labels for Bibendum over the time we worked together, 99% of which were budget labels, so ingeniuty was key to getting a great label, exploring print techniques and tricks with various inks, finishes and papers to give the impression of great quality - working closely with the printers to achieve this.
Some of these lead to some very lucrative contracts being won on their behalf, I recell being at the airport and seeing a huge wall of The Paddock in the bars, as well as coming across many others at distinctive venues like the Barbican Centre and high-end supermarkets and wineries.
The one exception was the label for Spy Mountain - a beautifully printed 4 colour label with spot varnish, embossing and metallic inks, produced by a vinyard in New Zealand. This wine also got picked up in the UK by Sainsbury's - which was a big deal at the time as well as seeing it recommended in the Sunday Times.
I also got to name a couple.
Various brands and labels, typography, branding, design & illustration.
New Zealand
Spy Mountain
Die-cut 4 spot colour print label with Spot varnish and embossed detail, design of label, logo and patterning.
Italy
il Banchetto
Illustration, typography and design for this range of Italian table wine, 3 spot colour labels printed locally to the vinyard.
South Eastern Australia
The Paddock, Shiraz
2 colour label, was available at many large racing events and venues across the UK. As always with tehse labels budget was key to keep th ecost of labels to a minimum. This branding helped Bibendum win the Compass contract.
Spain
El Muro, La Mancha
4 Spot colour label, 'El Muro' translates as 'The Wall', represented by the use of the torn paper design, distressed typography adding to the sense of age and atmosphere.
South Eastern Australia
Branch Creek
2 colour label, I came up with the name as well as the design & illustration, the branch graphic loosely representing the idea of a creek as well as a visual play on the name.
