Strictly competition

Increasing registrations to the BBC

Designed to drive up the number of registrations to the BBC and entice viewers to vote, which it did very successfully, pulling in a record number of votes and registrations.

Keeping within strict brand and product guidelines, the task was to produce the user journey and interaction for this competition, responsive design across mobile, tablet and desktop. In order to vote, you had to sign in, so this was an early step towards the current sign in of BBC ID.